It’s time for our White Friday Sale — November 28th!
Say “yes” to your dream dress for just $199, $499, or $999!

Appointments are required, so book yours now and save big on the gown you’ve been dreaming of!

Join us for our Mothers & Grandmothers Sale from November 21st to 23rd!

Enjoy 10% off all styles during this special event.
Appointments are required and fill up quickly — book yours today and don’t miss out!

Join First Look Attire at the Sioux Empire Wedding Showcase for an exclusive opportunity to explore our latest styles and connect with top wedding vendors! 🌟

📍 Sioux Falls Convention Center
🗓 November 30th, 2025 | ⏰ 12 PM - 3 PM

✨ What to Expect?

• Explore our stunning bridal collections 👗
• Network with top wedding professionals 🌸
• Gather inspiration for your dream wedding 💖

Let’s make wedding magic together!

Score Big This Homecoming Season! 🏈✨

Make the winning play — buy your 2025 Homecoming dress and unlock these exclusive deals:

🎉 50% off jewelry – The perfect finishing touch for your end zone-worthy look
🎉 $50 off your 2026 Prom dress when purchased by January 31, 2026
🎉 Miss the deadline? No worries — you’ll still score $25 off after that!

We carry a winning lineup of Homecoming dress designers, including:

• Juliet

• Lovesome

• Poly USA

• Ellie Wilde (long)

• Colette (long)

• Primavera (long)

• Dave & Johnny (long)

• Arie Couture (long)

• Stella Couture (long)

It’s your time to shine under the Friday Night Lights — dress like a champ and save like one too!